Our 2020 Cause

What is stillbirth?

A stillbirth is the death of a baby after
21 weeks of pregnancy but before or during birth.

Why stillbirths?

Stillbirth is one of the most tragic and harrowing experiences a family can go through. It is linked to severe depression and PTSD years after the experience. It is still a taboo topic in many societies. Oftentimes, mothers are blamed for failing to deliver a healthy baby and feel intense social pressure to stay silent, which leads to further depression and isolation. Solving stillbirth issues often lead to triple returns – saving babies, improving maternal health and reducing chronic depression.

105,000
Estimated number of
stillbirths in our
6 core SEA markets

286
Estimated number of
families in SEA
affected daily

Indonesia
Highest stillborn rate of
13 out of every
1,000 births

Our goal? 10% reduction in stillbirths among theAsianparent mums

  • 70,000
    Estimated number of TAP users
    Estimated number of TAP users who experience stillbirths annually

  • 19
    Estimated number of babies
    saved daily with a 10% reduction

  • 70,000
    Estimated number of families we help

How to reduce the risk of stillbirths?

Stillbirth is one of the most tragic and harrowing experiences a family can go through. It is linked to severe depression and PTSD years after the experience. It is still a taboo topic in many societies. Oftentimes, mothers are blamed for failing to deliver a healthy baby and feel intense social pressure to stay silent, which leads to further depression and isolation. Solving stillbirth issues often lead to triple returns – saving babies, improving maternal health and reducing chronic depression.

Quit smoking

Attending all antenatal appointments and scans

Sleeping on left side

Count baby kicks

What can we do?

  • Reminding pregnant mums to sleep on their side through daily notifications on our app
  • More content and media on miscarriage and stillbirth prevention
  • New app features to facilitate healthy pregnancies

You
  • Constant reminders for your pregnant loved ones
  • Spread the word and support our campaigns on social media